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1.
Advertising and promotion : an integrated marketing communications Perspective by George E Belch,Michael A Belch and Keyoor Purani. by
Edition: 7ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mc Graw Hill Publishing Company Ltd ; 2010
Availability: Items available for loan: BHC Library (20)Call number: 659.1 BEL, ...

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2.
Advertising and promotion : an integrated marketing communications Perspective / by George E. Belch and Michael A. Belch. by
Edition: 6ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata Mc Graw Hill Publishing Company Ltd., 2004
Availability: Items available for loan: BHC Library (1)Call number: 659.1 BEL.

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