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Advertising and promotion : an integrated marketing communications Perspective / by George E. Belch and Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Tata Mc Graw Hill Publishing Company Ltd., 2004.Edition: 6edDescription: 1075pISBN:
  • 0070581940
  • 9780070581944
Subject(s): DDC classification:
  • 659.1 BEL
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books BHC Library 659.1 BEL (Browse shelf(Opens below)) Available Visual Communication 75041

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