Advertising and promotion : an integrated marketing communications Perspective / by George E. Belch and Michael A. Belch.
Material type: TextPublication details: New Delhi : Tata Mc Graw Hill Publishing Company Ltd., 2004.Edition: 6edDescription: 1075pISBN:- 0070581940
- 9780070581944
- 659.1 BEL
Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | BHC Library | 659.1 BEL (Browse shelf(Opens below)) | Available | Visual Communication | 75041 |
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