000 00726nam a2200265Ia 4500
003 OSt
005 20240131113542.0
008 230819s9999 xx 000 0 und d
020 _a9780749469276
040 _cBHC
082 _a658.8
_bGEO
100 _aGeorges, M Patrick.
245 0 _aNeuro marketing in action
_b: how to talk and sell to the brain
_cby Patrick M Georges,Anne-Sophie Bayle-Tourtoulou and Michel Badoc.
250 _a1ed.
260 _aLondon
260 _bKogan Page
260 _c2014
300 _a270p
650 _aManagement
650 _aManagement marketing
650 _aMarketing
700 _qBayle-Tourtoulou, Anne-Sophie.
700 _qBadoc, Michel.
942 _cBK
_2ddc
999 _c185489
_d185487