000 00618nam a2200241Ia 4500
003 OSt
005 20240201114907.0
008 230819s9999 xx 000 0 und d
020 _a9780199269617
040 _cBHC
082 _a658.8
_bDOW
100 _aDowling, R Grahame.
245 0 _aart and science of marketing
_b: marketing for marketing managers
_cby Grahame R Dowling
250 _a1ed.
260 _aNew Delhi
260 _bOxford University Press
260 _c2004
300 _a441p
650 _aManagement
650 _aManagement marketing
650 _aMarketing
942 _cBK
_2ddc
999 _c157048
_d157046