000 00632nam a2200265Ia 4500
003 OSt
005 20231208110936.0
008 230819s9999 xx 000 0 und d
020 _a8186104801
040 _cBHC
082 _a658.87
_bAND
100 _aAnderson, Alan H
245 0 _aResult oriented marketing communications
250 _a1ed.
260 _aNew Delhi
260 _bBeacon Books
260 _c1998
300 _a249p
650 _aManagement
650 _aMarketing management
650 _aMarketing channels
650 _aMarketing communication
700 _aKleiner, David
942 _cBK
_2ddc
999 _c135602
_d135600