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1.
Complete managers guide to promotional merchandise : promoting your organization with premiums, freebies and other strange but powerful objects by Tharp Louis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Home Wood ; Dow Jones ; 1989
Availability: Items available for loan: BHC Library (1)Call number: 658.82 THA.

2.
Sales Promotion and Advertising Management by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; Himalaya ; 1995
Availability: Items available for loan: BHC Library (1)Call number: 659.1 MIS.

3.
Behind powerful brands : from strategy to campaign by John Philip Jones by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mc Graw Hill ; 2000
Availability: Items available for loan: BHC Library (1)Call number: 658.827 PHI.

4.
Brands and branding / by Rita Clifton and John Simmons. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Profile Books Ltd., 2004
Availability: Items available for loan: BHC Library (2)Call number: 658.827 CLI, ...

5.
Beyond branding / edited by Nicholas Ind. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Press, 2004
Availability: Items available for loan: BHC Library (1)Call number: 658.827 BEY.

6.
Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2004
Availability: Items available for loan: BHC Library (1)Call number: 658.827 BRA.

7.
Eight competencies of relationship selling : how to reach the top one percent in just fifteen extra minutes a day by Jim Cathcart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Macmillan ; 2005
Availability: Items available for loan: BHC Library (1)Call number: 658.82 CAT.

8.
Compendium of brand management by S A Chunawalla by
Edition: 4ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; Himalaya ; 2011
Availability: Items available for loan: BHC Library (2)Call number: 658.827 CHU, ...

9.
Business the Dell Way by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay ; India Book Distributors ; 2000
Availability: Items available for loan: BHC Library (1)Call number: 658.827 SAU.

10.
Branding : a practical guide to planning your strategy by Geoffrey Randall. by
Edition: 2ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2004
Availability: Items available for loan: BHC Library (1)Call number: 658.827 RAN.

11.
Building brands building meaning : a guide to increasing the financial value of brands through building positive meaning by Kartikeya Kompella. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Viva ; 2006
Availability: Items available for loan: BHC Library (1)Call number: 658.827 KOM.

12.
Brand positioning:Strategies for competitive advantage by
Edition: 2ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mc Graw Hill Publishing Company Ltd ; 2005
Availability: Items available for loan: BHC Library (1)Call number: 658.827 SEN.

13.
Marketing and branding : the Indian scenario / by S. Ramesh Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida : Dorling Kindersley (India) Pvt. Ltd., 2007
Availability: Items available for loan: BHC Library (2)Call number: 658.827 KUM, ...

14.
Living brands by Raymond A Nadeau by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mc Graw Hill Publishing Company Ltd ; 2007
Availability: Items available for loan: BHC Library (2)Call number: 658.827 NAD, ...

15.
Branding unbound: the future of advertising, sales and the brand experience in the wireless age by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi PHI Learning Private Limited 2007
Availability: Items available for loan: BHC Library (1)Call number: 658.827 MAT.

16.
The encyclopedia of strategic marketing management : strategic personal branding by Peter Montoya Strategic Personal Branding by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; Jaico ; 2008
Availability: No items available.

17.
Integrated branding by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Kogan Page ; 2005
Availability: Items available for loan: BHC Library (1)Call number: 658.827 LEP.

18.
En vazhi thani vazhi by Ramanujam Sridhar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai ; Vikadan ; 2010
Availability: Items available for loan: BHC Library (10)Call number: 658.827 SRI, ...

19.
Management library : set of 5 volumes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Crest Publishing House, 2005
Availability: Items available for loan: BHC Library (5)Call number: 658 MAN, ...

20.
Advertising marketing and brand building : understanding consumer behavior by Steven S Posavac. by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Reference Press ; 2012
Availability: Items available for loan: BHC Library (1)Call number: 658.827 POS.

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