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1.
Relationship marketing : text and cases / by S. Shajahan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata Mc Graw Hill Publishing Company Ltd., 2004
Availability: Items available for loan: BHC Library (1)Call number: 658.8 SHA.

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2.
Total relationship marketing by Evert Gummesson. by Series: Professional and Trade Series
Edition: 2ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burigton ; Cima Publishing ; 2006
Availability: Items available for loan: BHC Library (1)Call number: 658.8 GUM.

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