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1.
Marketing: a fresh approach by
Edition: 2ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Macmillan Publishers ; 1987
Availability: Items available for loan: BHC Library (1)Call number: 658.8 MAX.

2.
Essentials of marketing by E Jerome Mccarthy and William D Perreault, JR by Series: Irwin Series in Marketing
Edition: 5ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Irwin ; 1991
Availability: Items available for loan: BHC Library (1)Call number: 658.8 MCC .

3.
Marketing management: analysis planning and control by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kanishka ; 1997
Availability: Items available for loan: BHC Library (1)Call number: 658.8 PHO.

4.
Marketing management: a relationship marketing perspective
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Macmillan ; 2000
Availability: Items available for loan: BHC Library (1)Call number: 658.8 CRA.

5.
Principles of marketing : a south asian perspective by Philip Kotler...[et.al.]. by
Edition: 13ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Pearson Education ; 2013
Availability: Items available for loan: BHC Library (2)Call number: 658.8 KOT, ...

6.
Marketing: a strategic orientation / by S.K.Grover by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: S Chand and Company Limited, 2003
Availability: Items available for loan: BHC Library (2)Call number: 658.8 GRO, ...

7.
Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page, 2004
Availability: Items available for loan: BHC Library (1)Call number: 658.827 BRA.

8.
Marketing research by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Dreamtech ; 2004
Availability: Items available for loan: BHC Library (1)Call number: 658.8 PAR.

9.
Brand management by Harsh V. Verma by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Excel ; 2002
Availability: Items available for loan: BHC Library (1)Call number: 658 VER.

10.
Great answers to tough marketing questions by
Edition: 2ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Kogan Page ; 2004
Availability: Items available for loan: BHC Library (1)Call number: 658.8 SMI.

11.
art and science of marketing : marketing for marketing managers by Grahame R Dowling by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Oxford University Press ; 2004
Availability: Items available for loan: BHC Library (1)Call number: 658.8 DOW.

12.
Introduction to marketing concepts by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burigton ; Cima Publishing ; 2005
Availability: Items available for loan: BHC Library (1)Call number: 658.8 DRU.

13.
Search marketing strategies : a marketer`s guide to objective-driven success from search engines by James Colborn by Series: Professional and Trade Series
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burigton ; Cima Publishing ; 2006
Availability: Items available for loan: BHC Library (1)Call number: 658.8 COL.

14.
Making marketing happan: how great companies make strategic planning work by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Butter Worth Heinemann ; 2007
Availability: Items available for loan: BHC Library (2)Call number: 658.8 SMI, ...

15.
Marketing by Roger A Kerin...[et.al.]. by
Edition: 8ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; Tata Mcgraw ; 2007
Availability: Items available for loan: BHC Library (1)Call number: 658.8 KER.

16.
Marketing research for managers by Sunny Crouch and Matthew Housden by
Edition: 3ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Butterworth ; 2007
Availability: Items available for loan: BHC Library (1)Call number: 658.8 CRO.

17.
Sales management by
Edition: 0
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Excel ; 2008
Availability: Items available for loan: BHC Library (1)Call number: 658.81 SRI.

18.
Market harborough : a History & celebration by Matt Howling by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Usa ; Ottakars ; 2004
Availability: Items available for loan: BHC Library (1)Call number: 658.8 HOW.

19.
Marketing research by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; PHI Learning Private Limited ; 2013
Availability: Items available for loan: BHC Library (1)Call number: 658.83 ARO.

20.
Social marketing casebook by Jeff French, Rowena Merritt and Lucy Reynolds by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response ; 2011
Availability: Items available for loan: BHC Library (1)Call number: 658.8 FRE.

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