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1.
Basic Marketing: a Managerial Approach by Series: Irwin Series
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mysore ; University of Mysore ; 1988
Availability: Items available for loan: BHC Library (1)Call number: 658 MCC.

2.
Basic Marketing: a Managerial Approach by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Universal Book ; 1987
Availability: Items available for loan: BHC Library (1)Call number: 658 MCC.

3.
Essentials of marketing by E Jerome Mccarthy and William D Perreault, JR by Series: Irwin Series in Marketing
Edition: 5ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Irwin ; 1991
Availability: Items available for loan: BHC Library (1)Call number: 658.8 MCC .

4.
Basic Marketing: A Global Managerial Approach by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; 2000
Availability: No items available.

5.
Basic marketing: a global managerial approach by
Edition: 14ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Mcgraw Hill ; 2002
Availability: Items available for loan: BHC Library (1)Call number: 658.8 PER.

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