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The encyclopedia of strategic marketing management : management skills in marketing / by Stephen Morse. by
- Morse, Stephen
- Reid, David A
- Plank, Richard E
- Linneman, Robert E
- Stanton, John L
- Brooke, Michael Z
- Mills, William Ronald
- Owens, Orv
- Miller, Jerry P
- Sawyer, Deborah C
- Montoya, Peter
- Carter, Tony
- Herbig, Paul A
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai : Jaico Publishing house, 2005
Availability: Items available for loan: BHC Library (10)Call number: 658.8 ENC, ...
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