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The encyclopedia of strategic marketing management : management skills in marketing / by Stephen Morse.
Material type:
TextPublication details: Mumbai : Jaico Publishing house, 2005.Description: 238 pISBN: - 8179923916
- Management
- Marketing management
- Marketing skills
- Business marketing
- Marketing research
- Marketing planning
- Total quality environment
- Product development
- Selling relationship
- Competitive intelligence
- Digital age
- Competitive strategies
- Service business
- Personal branding
- Customer advisory board
- strategic tool
- 658.8 ENC
Contents:
Vol.1--Management skills in marketing
Vol.2--Business marketing research
Vol.3--Marketing planning in total quality environment
Vol.4--New product development
Vol.5--The psychology of relationship selling
Vol.6--Strategic competitive intelligence in the digital age
Vol.7--Competitive strategic for service business
Vol.8-- Strategic personal branding
Vol.9--Customer advisory broads a strategic tool
Vol.10--Cross cultural marketing
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 1 | Available | Management | 88692 | ||
|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 10 | Available | Management | 88701 | ||
|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 2 | Available | Management | 88693 | ||
|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 3 | Available | Management | 88694 | ||
|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 4 | Available | Management | 88695 | ||
|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 5 | Available | Management | 88696 | ||
|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 6 | Available | Management | 88697 | ||
|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 7 | Available | Management | 88698 | ||
|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 8 | Available | Management | 88699 | ||
|
Books
|
BHC Library Central Library | 658.8 ENC (Browse shelf(Opens below)) | Volume 9 | Available | Management | 88700 |
Vol.1--Management skills in marketing
Vol.2--Business marketing research
Vol.3--Marketing planning in total quality environment
Vol.4--New product development
Vol.5--The psychology of relationship selling
Vol.6--Strategic competitive intelligence in the digital age
Vol.7--Competitive strategic for service business
Vol.8-- Strategic personal branding
Vol.9--Customer advisory broads a strategic tool
Vol.10--Cross cultural marketing
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