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1.
Services Marketing: Integrating Customer Focus Across Firm by
Edition: 1ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill Publishing Company Ltd ; 2007
Availability: No items available.

2.
Services marketing: integrating customer focus across firm by
Edition: 4ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata Mcgraw Hill Publishing Company Ltd ; 2008
Availability: Items available for loan: BHC Library (12)Call number: 658.8 ZEI, ...

3.
Service marketing / by Valarie A. Zeithaml...[et.al.]. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : McGraw Hill Education (India) Pvt. Ltd., 2018
Availability: Not available: BHC Library: Checked out (1).

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