Saxena, Rajan. <br/><br/>
Marketing management 
/ by Rajan Saxena. 
 - 5ed. 
 - New Delhi :  Tata Mc Graw Hill Publishing Company Ltd.,  2016. 
 - 816p. 
<br/><br/><label>ISBN: </label>9339223306 9789339223304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX