Zikmund, William G <br/><br/>
Marketing: creating and keeping customers in an e-commerce world 

 - 7ed. 
 - Bangalore  Eastern Press  2000 
 - 689p 
<br/><br/><label>ISBN: </label>9789812402356 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Management of marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK