TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen 
AU  - Chatterjee, Jayanta 
TI  - Services marketing: people, technology, strategy
SN  - 9788131725979
U1  - 658.8  
CY  - San Francisco
KW  - General management
KW  - Management of marketing
KW  - Services marketing
ER  -