Lovelock, Christopher <br/><br/>
Services marketing: people, technology, strategy 

 - 6ed. 
 - San Francisco  Pearson Benjamin Cummings  2010 
 - 637p 
<br/><br/><label>ISBN: </label>9788131725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management<br/>Management of marketing<br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / LOV