Schiffman, Leong <br/><br/>
Consumer Behavior 

 - 5ed. 
 - Delhi  PHI Learning Private Limited  1995 
 - 684p 
<br/><br/><label>ISBN: </label>8120309023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing management<br/>Marketing research<br/>Consumer research<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342   / SCH