TY  - BOOK
AU  - Schiffman, Leong
AU  - Kanuk, Lislie Lazar
TI  - Consumer Behavior
SN  - 8120309023
U1  - 658.8342 SCH 
CY  - Delhi
KW  - Management
KW  - Marketing management
KW  - Marketing research
KW  - Consumer research
KW  - Consumer behavior
ER  -