TY  - BOOK
AU  - Schifrman, Leon S
AU  - Kanuk, Leslie Lazar
TI  - Consumer behaviour
SN  - 8120323505
U1  - 658.8342  
CY  - New Delhi
KW  - Management
KW  - Marketing management
KW  - Market research
KW  - Consumer research
KW  - Consumer behaviour
ER  -