French, Jeff. <br/><br/>
Social marketing casebook  
by Jeff French, Rowena Merritt and Lucy Reynolds 
 - 1ed. 
 - New Delhi  Response  2011 
 - 270p 
<br/><br/><label>ISBN: </label>9780857025449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Management marketing <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8   / FRE