TY  - BOOK
AU  - Chitale, A K.
AU  - Gupta, Ravi.
TI  - Product policy and brand management: : text and cases
SN  - 9788120340756
U1  - 658.5 
CY  - New Delhi
KW  - Management
KW  - Production management
KW  - Product policy and brand management
ER  -