Chitale, A K. <br/><br/>
Product policy and brand management  : text and cases 
by A K Chitale and Ravi Gupta  
 - 1ed. 
 - New Delhi  PHI Learning Private Limited  2011 
 - 263p 
<br/><br/><label>ISBN: </label>9788120340756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Production management <br/>Product policy and brand management 
<br/><br/><label>Dewey Class. No.: </label>658.5  / CHI