Kerin, Roger A. <br/><br/>
Marketing 
by Roger A Kerin...[et.al.]. 
 - 8ed. 
 - Mumbai  Tata Mcgraw  2007 
 - 750p 
<br/><br/><label>ISBN: </label>9780070620124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Management marketing <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8   / KER