TY  - BOOK
AU  - Baisya, Rajat K
AU  - Ganesh, Das G
TI  - Aesthetics in marketing
SN  - 9780761935957
U1  - 658.8001 
CY  - New Delhi
KW  - Management
KW  - Marketing management
KW  - Marketing
KW  - Marketing philosophy
KW  - Marketing theory
KW  - Aesthetics in marketing
ER  -