TY  - BOOK
AU  - Sumathi, S
AU  - Saravanavel P,
TI  - Marketing Research and Consumer Behaviour
SN  - 8125914765
U1  - 658.83 SUM 
CY  - New Delhi
KW  - Consumer
KW  - Consumer Behaviour
KW  - General management
KW  - Marketing
KW  - Marketing Research
ER  -