Dowling, R Grahame. <br/><br/>
art and science of marketing  : marketing for marketing managers 
by Grahame R Dowling 
 - 1ed. 
 - New Delhi  Oxford University Press  2004 
 - 441p 
<br/><br/><label>ISBN: </label>9780199269617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management <br/>Management marketing <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8   / DOW