TY  - BOOK
AU  - Mohan, Mahendra.
TI  - Advertising management: : concepts and cases
SN  - 9780074517802
U1  - 659.1  
PY  - 2004///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing Company Ltd..
KW  - Advertising
KW  - Promotion
ER  -