TY  - BOOK
AU  - Diwan, Parag.
AU  - 
TI  - E-commerce: : a manager's guide to e-business
SN  - 8174462031
U1  - 658.872  
PY  - 2000///
CY  - New Delhi
PB  - Excel
KW  - Management
KW  - Marketing management
KW  - Marketing channels
KW  - Telemarketing
KW  - Direct marketing
KW  - E-commerce
ER  -