Bird Drayton. <br/><br/>
How to write sales letters that sell  : learn the secrets of successful direct mail 
by Drayton Bird. 
 - 1ed. 
 - New Delhi  Kogan Page  2004 
 - 309p 
<br/><br/><label>ISBN: </label>9788175542594 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing management<br/>Sales management<br/>Sales letters
<br/><br/><label>Dewey Class. No.: </label>658.81  / BIR