TY  - BOOK
AU  - Raju, M S
AU  - Xardel, Dominque
AU  - Agrawal, Lal Mohan  
AU  - Keegan Warren, J
TI  - Consumer behavior: concepts, applications and cases
SN  - 9788125915324
U1  - 658.8342  
CY  - New Delhi
KW  - Management
KW  - Marketing management
KW  - Market research
KW  - Consumer research
KW  - Consumer behaviour
ER  -