TY  - BOOK
AU  - Stevens, Robert E.
AU  - Loudon, David L.
AU  - Wrenn, Bruce.
AU  - Warren, William E.
TI  - Marketing planning guide
SN  - 8172248261
U1  - 658.8  
PY  - 2000///
CY  - Bombay
PB  - Jaico publishing house
KW  - Management
KW  - Marketing management
KW  - Marketing planning
ER  -