TY  - BOOK
AU  - Heiman, Stephen E.
AU  - Sanchez, Diane.
AU  - Tuleja, Tad.
TI  - New strategic selling
SN  - 0749442360
U1  - 658.81 
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Management
KW  - Marketing management
KW  - Sales management
KW  - Strategic selling
ER  -