Wrenn, Bruce. <br/><br/>
Marketing research :   text and cases 
/ by Bruce Wrenn, Robert Stevens and David Loudon. 
 - Bombay :  Jaico Books,  2002. 
 - 395p. 
<br/><br/><label>ISBN: </label>8172249918 9788172249915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing management<br/>Market research
<br/><br/><label>Dewey Class. No.: </label>658.83  / WRE