TY  - BOOK
AU  - Parry, Mark E
TI  - Strategic Marketing Management
T2  - Mcgraw Hill Executive Mba Series
SN  - 70486883
U1  - 658.8  
PY  - 2002///
CY  - New Delhi
PB  - Tata Mc Graw Hill Publishing Company Ltd.
KW  - Management
KW  - Marketing managent
KW  - Marktin statege
ER  -