Parry, Mark E <br/><br/>
Strategic Marketing Management 
/ by Mark E Parry. 
 - New Delhi :  Tata Mc Graw Hill Publishing Company Ltd.,  2002. 
 - 275p 
 - Mcgraw Hill Executive Mba Series .
<br/><br/><label>ISBN: </label>70486883 9780070486881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing managent<br/>Marktin statege
<br/><br/><label>Dewey Class. No.: </label>658.8   / PAR