Jones, John Philip. <br/><br/>
What`s in a name  : Advertising and the concept of brands 
by John Philip Jones and Jan S Slater. 
 - 2ed. 
 - New Delhi  Prentice Hall  2003 
 - 308p 
<br/><br/><label>ISBN: </label>9788120324473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Brand
<br/><br/><label>Dewey Class. No.: </label>659.1   / JON