Mishra, M N <br/><br/>
Sales Promotion and Advertising Management 

 - 1ed. 
 - Mumbai  Himalaya  1995 
 - 355p 
<br/><br/><label>ISBN: </label>8178660512 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising management<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / MIS