TY  - BOOK
AU  - McCarthy, Jerome E.
AU  - Perreault, William D.
TI  - Essentials of marketing
T2  - Irwin Series in Marketing
SN  - 9780256093230
U1  - 658.8  
CY  - Boston
KW  - Management
KW  - Management marketing
KW  - Marketing
ER  -