McCarthy, Jerome E. <br/><br/>
Essentials of marketing 
by E Jerome Mccarthy and William D Perreault, JR 
 - 5ed. 
 - Boston  Irwin  1991 
 - 526p 
 - Irwin Series in Marketing .
<br/><br/><label>ISBN: </label>9780256093230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Management marketing <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8   / MCC