Mohan Manendra. <br/><br/>
Advertising management  : concepts and cases  
by Manendra Mohan. 
 - New Delhi  Tata Mc Graw Hill Publishing Company Ltd  1989 
 - 418p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising and publications<br/>Publicity<br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1   / MOH