Mohan, Manendra <br/><br/>
Advertising management  :Concepts and Cases 
by  Manendra Mohan 
 - 1ed. 
 - New Delhi  Tata Mc Graw Hill  1989 
 - 418p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>659.1  /  MOH