Cravens, W David. <br/><br/>
Marketing management 
by David W Cravens, Gerald E Hills and Robert B Woodruff 
 - 1ed. 
 - Home Wood  Richard.D Irwin  1988 
 - 707p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA