TY  - BOOK
AU  - Davar, Rustom S.
AU  - Davar, Nusli R.
AU  - Davar, Sohrab R.
TI  - Modern marketing management: : in the Indian context
U1  - 658.80954 
CY  - Mumbai
KW  - Management
KW  - Marketing management
KW  - Modern marketing
KW  - India
ER  -