TY  - BOOK
AU  - McCarthy, Daniel J.
AU  - Curran, Joseph R.
AU  - Minichiello, Robert J.
TI  - Business policy and strategy: : Concepts and readings
T2  - Irwin series in management and the behavioural sciences
U1  - 658.4012 
PY  - 1988///
CY  - Delhi
PB  - Richard D Irwin
KW  - Management
KW  - Executive management
KW  - Planning
KW  - Policy making
KW  - Stategic management
KW  - Business policy
KW  - Strategy
ER  -