Philip, Kotler. <br/><br/>
Principles of marketing 
by Kotler Philip. 
 - 1ed. 
 - New Delhi  Prentice Hall  1988 
 - 774p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing of management<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / PHI