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Total relationship marketing by Evert Gummesson.
Material type:
TextSeries: Professional and Trade SeriesPublication details: Burigton; Cima Publishing; 2006Edition: 2edDescription: 350pISBN: - 9788131206737
- 658.8 GUM
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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BHC Library | 658.8 GUM (Browse shelf(Opens below)) | Available | Management | 85018 |
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| 658.8 GRO Marketing: a strategic orientation | 658.8 GRO Marketing a Strategic Orientation | 658.8 GRO Marketing: a strategic orientation | 658.8 GUM Total relationship marketing | 658.8 GUP Electronic marketing | 658.8 GUP Marketing of services : text and cases | 658.8 GUP Handbook on marketing awareness |
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