What`s in a name : Advertising and the concept of brands by John Philip Jones and Jan S Slater.

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Material type: Text

TextPublication details: New Delhi; Prentice Hall; 2003Edition: 2edDescription: 308pISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	BHC Library	659.1 JON (Browse shelf(Opens below))	Available	Management		73459

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Previous	659.1 HAC Advertising and Promotion: An Integrated Marketing Communications Approach	659.1 HAL Planning for power advertising : a user`s manual for students and practitioners	659.1 JEF Advertising	659.1 JON What`s in a name : Advertising and the concept of brands	659.1 KAZ Advertising and sales promotion	659.1 KAZ Advertising and sales and promotion	659.1 KAZ Advertising and sales and promotion	Next

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