Marketing: creating and keeping customers in an e-commerce world (Record no. 194643)

MARC details
000 -LEADER
fixed length control field 00617nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240104144730.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230819s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789812402356
040 ## - CATALOGING SOURCE
Transcribing agency BHC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G
245 #0 - TITLE STATEMENT
Title Marketing: creating and keeping customers in an e-commerce world
250 ## - EDITION STATEMENT
Edition statement 7ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bangalore
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Eastern Press
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 689p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management of marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Fuller form of name Amico Michael d'
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Public note Lost status Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Bill Date
19/08/2023   658.8 ZIK 78470 19/08/2023 Books Management         BHC Library BHC Library   20/10/2005 2005-10-20

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