Services Marketing: People, Technology, Strategy (Record no. 160686)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00491nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230819s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 LOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock Christopher |
| 245 #0 - TITLE STATEMENT | |
| Title | Services Marketing: People, Technology, Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Benjamin Cummings |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 594p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | General management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jayanta Chatterjee, |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jochen Wirtz, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
No items available.