Planning for power advertising (Record no. 160407)

MARC details
000 -LEADER
fixed length control field 00594nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240305155755.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230819s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 780761933540
040 ## - CATALOGING SOURCE
Transcribing agency BHC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number HAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Halve Anand Bhaskar
245 #0 - TITLE STATEMENT
Title Planning for power advertising
Remainder of title : a user`s manual for students and practitioners
Statement of responsibility, etc. by Anand Bhaskar Halve.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Response
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 260p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Power advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Date last seen Total checkouts Full call number Barcode Cost, replacement price Price effective from Koha item type Public note Lost status Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price Bill Date
19/08/2023   659.1 HAL 88719 395.00 19/08/2023 Books Commerce         BHC Library BHC Library   11/09/2008 395.00 2008-09-11

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